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Text Box: © 2002 alan chapman      Based on Maslow’s Hierarchy of  Needs      www.businessballs.com
 
This diagram was developed by alan chapman consultancy and you may use it personally or within your organisation provided copyright and www.businessballs.com is acknowledged.  Publication in any form or use in provision of business services to a third party is not allowed without permission from alan chapman.  Support and advice on using this system is available from alan chapman via email advice@alanchapman.com. More free online training resources are at www.businessballs.com.
Text Box: Maslow’s Hierarchy of Needs
Text Box: Biological and Physiological needs
 
basic life needs - air, food, drink, shelter, warmth, sex, sleep, etc.
Text Box: Safety needs 
 
protection, security, order, law, limits, stability, etc
Text Box: Aesthetic needs 
 
beauty, balance, form, etc
Text Box: Cognitive needs
 
knowledge, meaning, self-awareness
Text Box: Esteem needs
 
achievement, status, responsibility, reputation
Text Box: Belongingness and Love needs
 
family, affection, relationships, work group, etc
Text Box: Self-actualisation 
 
personal growth, self-fulfilment
Text Box: Transcendence 
 
helping others to self-actualise